Welcome to Your New Favorite Rituale
Here at Good Rituale, every self-care routine is curated for women to bloom with ease. From your skin and hair, down to our beloved fragrances you proudly wear, we will always stand for celebrating what’s ritually yours.
For us, that begins with flower powered elixirs, inspired by the rich gardens of Morocco, bottled in the USA, and empowered by you. Each simplified, no nonsense elixir, is consciously blended by hand with uniquely natural, familiar, and proven herbs and florals to leave your skin and hair more balanced, restored, and in full bloom. We are thrilled that you are joining our community of Ritualists and sincerely hope that good rituales, better habits forever find you.
Stay flowered and empowered.
Female Founded
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Black Owned
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Community Inspired
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Data Driven
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Clean and Flower Powered
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Female Founded • Black Owned • Community Inspired • Data Driven • Clean and Flower Powered •
Inspired by flowers. Empowered by you.
Each of our handmade elixirs are infused with natural, floral, and herbaceous ingredients like Moroccan Chamomile, Rose, Lavender, Sunflower, Jasmine, Lily, Rosemary, Neem, and Myrrh to gently balance, soothe, and restore your skin and hair for floral harmony in all your routines.
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Botanicals provide a myriad of benefits to enhance your skin and hair routines. Our flower powered elixirs are packed with antioxidants, protect you from harmful free radicals and environmental stressors, and prevent premature aging, elasticity, and hair loss. Our elixirs also have anti-inflammatory properties to ensure your skin and hair maintain floral harmony. Last but not least, nothing screams self-care like flowers. Our goal is to shower you with flowers daily to improve your sense of self love, self care, and self adoration.
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We are 100% vegan + cruelty-free and handmade in small batches.
We formulate without:
Formaldehyde Releasing Agents
Phtalates
Silicones
Parabens
Sulfates + Synthetic Dyes
Animal Testing
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We put all parts of our process under the microscope and take our sourcing very seriously, making sure all our raw ingredients are of the highest quality, and not only sustainable for the planet, but also for their producers. Always thoughtful, always made for you to bloom. Not only this, but we are also constantly looking to see how we can work towards a more sustainable beauty future and reduce our environmental impact. From reusable glass and plastics to recyclable materials, we believe little steps can make a big difference.
Female Founded
•
Black Owned
•
Community Inspired
•
Data Driven
•
Clean and Flower Powered
•
Female Founded • Black Owned • Community Inspired • Data Driven • Clean and Flower Powered •
THE HEAD RITUALIST IN CHARGE
Welcome to the world of a Ritualist!
I’m Alexia Jade, Founder and Head Ritualist of Good Rituale and sister self-care brands Ritually Yours and Any Given Rituale.
After spending more than a decade leading some of the world’s most iconic start-ups and legacy beauty brands, I’m thrilled to share a different kind of beauty experience with you. In our ritualistic universe, the beauty perspective is one that’s relatable and gives us all room to figure out our own imperfect self-care journeys - judgement free.
The truth is, women like you and I have always deserved so much better when it comes to our self-care rituales and the way we view, talk about, and celebrate our skin and hair. For starters, we deserve better advice, better routines, better ingredients, better community, better resources, better representation, better visibility, better transparency, and better habits.
So, this one is for us. Since our launch on 2/22/22, our team of Ritualists have been steadfast and committed to curating flower powered elixirs that help women bloom into better self-care relationships and routines with ease. It is my hope that, together, we continue build something bigger than a just another beauty brand. Here’s to fostering an engaged community that will forever celebrate what’s ritually yours. After all, every Ritualist deserves good rituales that help us bloom to the best of our abilities.
Ritually Yours,
Alexia Jade
Flowered and Empowered #Ritualists
